Cardtek Campaign Management system has been designed with a rule engine which allows for flexible and parametric management. The rule engine is designed with a simple logic which checks the criteria and performs related actions. Campaign management system offers flexible scenario based campaign definitions. Thanks to the management of the loyalty system, cards have rich loyalty advantages. System works integrated with customers' main systems. it is possible to manage point, discount, installment, RFM, airtime, mile, coupon, gift campaigns with instant earning and instant redeeming with the Cardtek Campaign Management system.